Automation of the sales force has made it simpler to get
closer to customers in terms of building sales & marketing campaigns.
Enterprise application has made this feasible with application modules that
interact, communicate, collaborate & share knowledge. This means that it is
not sales & marketing staffs who are communicating with customers, but
other business units, as well. The new approach to customer relationship
management involves a more hands on approach; I have got your back, type consideration.
Enterprise Resource Planning has given a giant boost to
Customer Relationship Management & customer relations, with an integrated
applications platform that is automated as well. The enterprise approach to
customer management is expanded from what was available a few years ago. The
ERP CRM Application applications & tools available today can provide more
insight in to customer activity as well as the human touch of genuine concern
for customers & their businesses. All of the basics are still there,
demographic details, contact lists, purchasing history, account status, type of
interactions & when they took place, & any particular customer
preferences that would help you to better serve them.
Customer support, when done right, can generate plenty of
business, plenty of referrals & some great feedback that includes valuable
knowledge & knowledge to help you better serve your customers. Even better,
it can help you to grow friendships. When you work closely together together
with your customers, you establish a rapport. This helps both you & your
customer to influence the work of business. Customer relationship
management Serving customers well today, means going
beyond the business as usual considerations of buy & sale; customers like
added-value & you can give that to them, by basically monitoring their
accounts more closely & identifying those constants that keep coming up.
Your interactions with customers, their management & staff, will help you
to identify the tiny things about them that you can use to grow their business;
things like birthdays, holidays & special occasions. When you show that you
are interested in over their business, they will show you their appreciation,
with more business. It is a win, win situation with ERP CRM Application in the
mix.
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